The founder Eric Villiard, father of two young boys, former skiing athlete and member of the World Cup, refers the project to the film The Dog that Stopped The War, «La Guerre des Tuques», whose storyline reflects upon the risks of playing in unstable snow.
The idea to create a secure snow habitat came to mind one day from a traumatizing past experience. At the age of ten, an igloo collapsed on young Eric where he was found crushed under the snow by his rescuing father.
«As parents, we know that children love to play outside, why stop them or worry about it. My goals are to encourage families to stay active during winter, to protect the whole family from hazardous snow falls and to create magical moments that will last.»
Two prototypes of PLAY SNOW have been designed —an igloo and a castle— and created with industrial designers of Montreal. A proud Quebecer, Canadian-made product!
«We have excellent laboratories here in Montreal for plastic, allowing us to produce locally and to ensure a maximum quality control of our product. The two irreproachable values of this project!»