ABOUT THE FOUNDER
As a former athlete and member of the Canadian alpine ski team, I assure you I have spent my fare share of time enjoying winter all around the world in the racing of the world’s top circuits. 3 world championships later, I caught mononucleosis and missed my chance at winning the elusive Olympic gold metal.
But you know what? You can take the athlete out of the Olympics but you can’t take the Olympic dream out of the athlete!
After my ski career, I went back to the University to get a degree in business; administration, marketing and finance, and have been working in sales for active brands such as Nike, Fischer skis and Louis Garneau ever since.
Here I am now, dedicating this startup project for my family and yours! My passion for winter fun has resulted in very hard work to develop PLAY SNOW because I really do care about the safety of children playing in the snow and I also want to contribute to active outside fun for kids and every parent who had to buy winter boots one day in their lives. #playsnow
WHAT WE OFFER
AN ORIGINAL GIFT
THE STORY BEHIND THE PROJECT
The founder Eric Villiard, former skiing athlete and member of the World Cup, refers the project to the film ‘The Dog that Stopped The War’, La Guerre des Tuques en français, a Quebec-cult classic whose storyline reflects upon the risks of playing in unstable snow.
The idea to create a secure snow habitat to protect his sons came to mind 30 years later having lived a traumatizing event. At the age of ten, an igloo collapsed on young Eric where he was found crushed under the snow by his rescuing father. His hero!
As parents, we all know that children love to play outside, why stop them. PLAY SNOW was conceived to safely prevent snowfalls from happening, for hours and hours of worry-free family time fun.
Two prototypes of PLAY SNOW have been designed ---one of an igloo and the other a castle--- and created with industrial designers of Montreal. A proud Quebecer, Canadian-made product!
''We have excellent laboratories that make plastic here in Montreal, allowing us to produce locally and ensure maximum quality control.’’ The two irreproachable values of this project - Eric Villiard shares
Québec/Canadian entrepreneurship has much to be proud of!